Morning Consult’s Fastest Growing Brands rankings are determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year. MorningConsult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the foundation of this report. Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 1-26, 2021, and subtracting the share who said the same from Jan. 1-31, 2021.
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