An e-cigarette company like Juul, which has positioned itself as a healthier alternative for adult tobacco cigarette smokers, now has to reckon with the fact that nearly two-thirds of the public holds e-cigarettes in the same or worse contempt as tobacco cigarettes. Given that the deleterious consequences of smoking tobacco cigarettes are well-known, the rising perception that vaping is not an improvement suggests people take the surging use among minors to be a serious public health threat.
In an email to customers this week, Juul President Bob Robbins attempted to assuage users’ concerns about the lung illnesses, writing to confirm that Juul “does not manufacture products with THC, any compound derived from cannabis, or vitamin E compounds like those found in some cannabis-related products.”
A vitamin E derivative was flagged by the FDA as a potential culprit after the agency found vitamin E acetate in cannabis vapes turned in by patients affected by the illness. While no substance or compound — including vitamin E — has been consistent across all FDA-tested samples thus far, the FDA is recommending everyone avoid THC vapes due to the possibility that they include vitamin E acetate, while the CDC is pressing Americans to avoid any and all e-cigarettes until investigators have some clarity.
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